Campaigns
Your ad campaigns with estimated real profit — spend, purchases and revenue as attributed by the ad platform.
| Campaign | Spend | Purchases | CPA | Revenue | ROAS | Est. profit |
|---|---|---|---|---|---|---|
| Loading campaigns… | ||||||
Purchases and revenue are attributed by each ad platform — the same numbers you see in their Ads Manager. If several platforms claim the same sale, campaign totals can exceed your store totals.
Est. profit = attributed revenue × your real product margin (last 30 days) − spend. ▲ means the store-average margin was used because the ad isn't mapped to a specific product — hit “Map products” and pick the product — on a single ad, or a whole ad set / campaign in one go.